Marketing News: '2012 Effect to boost all sports sponsorship' - MarketingWeek

Marketing News: '2012 Effect to boost all sports sponsorship' - MarketingWeek: "The London 2012 Olympics will generate brand interest in all sports sponsorship, according to leading figures in the sponsorship industry.

Industry insiders say that London Organising Committee of the Olympic Games (LOCOG) has been approaching the chief executives of multi-national corporations about getting involved in the games, as sports sponsorship is gaining recognition as a valuable marketing tool at board level.

One sponsorship director says/ '2012 has put sponsorship on the map for a lot of clients that weren't previously thinking about it.'

In a bid to widen the pool of possible partners and raise more than £700m in sponsorship, LOCOG has adopted a strategy of going straight to the top of corporations and is also targeting firms that would not normally consider sponsorship."

Newswire / Press Release: State Farm Receives Over $2 Million in Broadcast Media Value as Presenter of the NFL’s Pro Bowl - Broadcast/TV/Radio | NewswireToday

Newswire / Press Release: State Farm Receives Over $2 Million in Broadcast Media Value as Presenter of the NFL’s Pro Bowl - Broadcast/TV/Radio NewswireToday


NewswireToday - /newswire/ - Port Huron, MI, United States, 02/15/2007 - According to ROI analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm, State Farm received $2.06 million in exposure from its title sponsorship during the 2007 NFL Pro Bowl.

As the AFC stars defeated the NFC stars in dramatic fashion on a last-second field goal in the 57th Pro Bowl, State Farm also reaped the rewards as title sponsor of the NFL’s annual all-star game.According to ROI analysis conducted by Front Row Marketing Services, a naming rights marketing and sponsorship research firm and a subsidiary of Philadelphia-based sports and entertainment firm Comcast-Spectacor, State Farm received $2.06 million in exposure from its title sponsorship during the Pro Bowl’s Saturday evening broadcast on CBS. State Farm received 5 minutes and 42 seconds of in-broadcast exposure during the game from on-screen graphics and verbal mentions. The broadcast media value was determined by comparing the total amount of in-broadcast exposure with the estimated cost ($225,000) for a 30-second broadcast commercial spot.