Gatorade gives audience an early look at Super Bowl ads - USATODAY.com

Gatorade gives audience an early look at Super Bowl ads - USATODAY.com:

"Pre-game advertising in the NFL's Super Bowl used to mean buying a cheaper ad slot in the hours leading up to the game. This year it means promoting the pricey ads in the months leading up to the Feb. 3 ad fest on Fox.

Starting Thursday, Gatorade gives a sneak peek at their Super Bowl ads featuring sports stars Derek Jeter and Dwayne Wade.

As demand and prices continue to rise for the huge TV event, marketers are trying to get more bang for their 2.7 million bucks, the record ad rate for 30 seconds in this year's game. As opportunities for big audience shows continue to diminish, advertisers are willing to pay more.

Ads used to be top secret until game day, but marketers are finding that more visibility and promotion in advance of the game can help cover the cost of the ads by generating more brand awareness or juicing sales."